Warwick Evans is a ‘small giant’. His company IndustrialDesign.com is based near Cambridge, England. He works with entrepreneurs, manufacturers and technology companies to design products to help them take concepts and new technologies out of the laboratory and into the market place. Warwick provides concept and product design, invention, user experience design, interaction design, ergonomics, styling, engineering design, prototype development and testing, production engineering, design project management and market communications.
The vibe is clever solutions to difficult problems. A well designed product is a melange of science, engineering, technology and marketing. Products should be auto-visual, dynamic, creative, functional, safe, challenge assumptions, be pragmatic to make, profitable to sell, give marketing a story tell and customers what they want.
The logotype <=>, ‘Less than = More than’ is used to summarise Warwick’s approach to design, ”Less is More’. This, like ‘form follows function’ and ‘keep it simple’ are design ‘rules’. ‘Less is More’ is a phrase coined by in 1947 by architect Mies van der Rohe as a precept for Minimalist design.
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